Avatar d'Adrien Groleas

Bonjour, I’m Adrien

I’m a 🇫🇷 freelance design strategist and entrepreneur with 10+ years of experience building user-centered products, services, and organizations. 🚀 I help startups, government organizations and global companies solve complex problems by combining product design and strategy consulting, from digital transformation and design systems to product launches. 🙌🏻 I thrive in multidisciplinary, multicultural teams, where I can design, align strategy, and empower people to grow.
😍 I love discussing design, art, sci-fi, cinema, business, sociology, and music. 🤓 I’ll probably ask if you play chess, video games, or board games. 👨🏼‍🍳 I’m also a huge foodie, always on the hunt for the best restaurants, open markets, knife shops, tableware, and cooking classes wherever I travel as a nomad ( 35+ countries so far).
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THEY TRUST ME
Top fun projects

October 2024 | Present

Accelerating the go-to-market process for pharmaceuticals

March 2024 | February 2025

Reviving a stalled 2.5-year-old project, enabling fast and reliable housing access

October 2022 | December 2023

Unifying culture, tools, and workflows through a digital workplace for a $130B hedge fund

January 2021 | December 2022

Revamping a core government system and organization, following a change in legal framework

October 2022 | Present

Helping travelers book hotel rooms confidently with immersive virtual tours

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ARCHIVES

Epalia

March 2019 | April 2020

Tracking stock, sales, repairs, orders, and deliveries for the French leader in pallet reuse

Tag Heuer

April 2019 | September 2019

Designing the experience within a Swiss connected luxury watch and its companion mobile app

Salomon

January 2019 | February 2019

Finding the best running shoe "fit" experience through user research

GRTgaz

June 2017 | December 2018

Building a digital workplace from scratch, centralizing communication, training, and knowledge

AXA

September 2016 | December 2018

Implementing the first worldwide design system for a CAC40 company across 30+ countries & entities

What I love to do

Strategic design

Organization design
Digital transformation
User research
Change management
Solving complex problem

Product design

Prototyping POCs and MVPs
UX & UI Design
Low-def to High-def
Design System
Branding & Art Direction
Collaborating with devs in Agile

Product management

Product strategy
Leading product teams
Multicultural environment

Talent development

Coaching designers
Advising startup founders
Lectures and jury participation at top French schools